Utopi + Linc
Branding + Research Project
Utopi is a larger transit and public space design research plan for Copenhagen, Denmark. Link is both a new civil design transit structure and app for a carless Copenhagen. The two design system solutions were developed out of an Interdisciplinary research project conducted at the KEA School of Design and Technology in Copenhagen Denmark.
In the span of a week, my team was asked to research the possibilities for a car-less Copenhagen by the year 2028. I served as both lead brand designer, project facilitator and presenter.
Project Length 10 days
Target Audience Copenhagen drivers, aged 17-40
Software Used Adobe Creative Suite CC (Illustrator, InDesign, and Photoshop), and Sketch-up Pro
Components I contributed Identity designed at 1 inch in height, pitch deck, brand guide