Utopi + Linc

Branding + Research Project

Utopi is a larger transit and public space design research plan for Copenhagen, Denmark. Link is both a new civil design transit structure and app for a carless Copenhagen. The two design system solutions were developed out of an Interdisciplinary research project conducted at the KEA School of Design and Technology in Copenhagen Denmark.

In the span of a week, my team was asked to research the possibilities for a car-less Copenhagen by the year 2028. I served as both lead brand designer, project facilitator and presenter.

 
Utopi system concept presented on a iPad mini along with the LINC transit app presented on a iPhone.

Utopi system concept presented on a iPad mini along with the LINC transit app presented on a iPhone.

Quick Facts

Project Length 10 days

Target Audience Copenhagen drivers, aged 17-40

Software Used Adobe Creative Suite CC (Illustrator, InDesign, and Photoshop), and Sketch-up Pro

Components I contributed Identity designed at 1 inch in height, pitch deck, brand guide



Rough Work

Copenhagen itself was a huge source of inspiration to the project.

The result of a naming exercise i lead with the group.

My team and I (pink hair) hard at work.

Rough identity redesign work for both Utopi and Linc identities.


Produced Design Work

Final Utopi signature

Final Utopi signature

Final Link signature

Final Link signature

A prototype for a new transit platform with walking trails, stores and community spaces above, and automated car sharing transit platforms below.

A prototype for a new transit platform with walking trails, stores and community spaces above, and automated car sharing transit platforms below.

Wayfinding icons diagram with civil design platform renderings.

Wayfinding icons diagram with civil design platform renderings.

Utopi brand system colour palette and icon set

Utopi brand system colour palette and icon set