Logical Outcomes

Branding + Identity Design

Participating in a RGD’s 2nd Designathon two other designers a I redesigned SIS a product developed by Logical Outcomes in just 12 hours. Logical Outcomes is a non-profit that supports other non-profits globally by providing reporting and analytics tools to make these organizations smarter. SIS is a digital product that helps non profits easy to build evaluation plans, collect and analyze data, and produce reports.

The client liked what we designed, and can be seen how the identity is used on their website.

Live site screen on a desktop computer. Click to enlarge.

Fast Facts

Target Audience Canadian non-profits

Software Adobe Creative Suite (InDesign, Illustrator and Photoshop)

Dimensions Designed at 0.75 inches wide 


Rough work

Inspirational moodboard for my three proposed identity concepts. Click to enlarge

Three proposed identities to the client.


Produced Design Work

Final black and white identity.

Final full colour identity.

Proposed site design mockup.

Proposed magazine ad.