Please read this before requesting a quote.
Q: How much do you charge?
A: This is a question I get a lot. I put a lot of thought into pricing to make sure that both parties feel properly supported and happy. Conversations about the costs of designs are just that, conversations. Therefore I donâ€™t have a pricing table to show you. If you are interested in hiring me thatâ€™s awesome, but we need to talk about the details of what your roles are, and what you need from the project before I can provide you with a quote.
Overall, I about once a year I will take on project for either very little or for free. I believe in supporting amazing causes that are just starting out with little to no money. While I do my best to keep my overhead low to stay competitive, I do have costs from hardware, to software to rental fees etc., same as you. This means that most of the time I charge fees for my service based on the project, and market research. This is a good link to the kinds of market research I look at.
Q: I’ve never hired a designer before, where should I start?
A: The best place to start is having a conversation over coffee, or a video chat. But if you want a little direction before we meet up. Here are the main details I need in order to give you a really accurate quote:
Project length. Are you currently past your project deadline? Are you in a rush? Do you need help on a casual monthly bi-monthly basis? Do you have a short-term need?
Consider my role. What kind of assistance do you need? Production design? Concept design? Art direction? Accessibility design? Copy-writing? Editing? All of the above?
Existing communication guidelines. Do you have an existing corporate identity I need to be aware of? Is there a typeface that you use? Or colours I need to work with? What is the communication voice of your organization? If you are a new company, what details can you share with me about your new venture?
Project’s intended audience. Who are your clients? Who do you serve? Is this project different than your organizations main client base and target audience?
Deliverable outcomes. What is the intended outcome of the design? What do you want to achieve when the project is delivered? HOW do you want to achieve it?
Existing assets. Am I working from entirely from scratch? Will I be using professionally supplied photographs? Will I be using existing professional video footage? Will I be using a soundtrack? Do you have the legal license to these existing media pieces (a.k.a. assets)? Do you have access to their original formats at the highest resolution possible? What is your budget for creating new content?
Important: hiring photographers, directing and recording voice actors, mixing soundtracks, licensing typefaces, shooting footage, and licensing music all costs on top of my fees.
Expectations. What do you expect me to understand about you, how you work and how your organization runs right off the bat? How do you like to communicate? Who will own the work at the end of project? What do normal working hours look like to you?
I typically need to know these details in order to get a proper picture on the kind of design work you need. These are good details to include when contacting me about working on your project.
Q: On my quote you specified revisions. What is a revision? What is a minor change?
A: Great question. A minor change is a small modification that doesn’t significantly change the design direction of the project. a minor change typically doesn’t take more than a day under normal working hours to make. Whereas a revision is a major change. It usually means the original concept has been altered. It also means that more design thinking and communication is needed for both parties to come to a final design solution.
Typically one or two revisions is not a big deal and is expected. Yet, when several revisions needs to be made on a project this usually impacts a deadline, and usually means a charge depending on the initial agreement. Specifying revisions allows for the client to have a lot of room on the design outcomes, but also keeps the project on time and on budget.